full price

noun

: the main or highest price
Children who are older than 12 years old have to pay full price.

Examples of full price in a Sentence

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That leaves most fans choosing between full price and the resale market. — James Laforge, Fortune, 22 Oct. 2026 While not currently on sale, Earle’s latest beauty favorite is worth paying full price for, especially ahead of the holidays. — Averi Baudler, PEOPLE, 20 Oct. 2026 Fashion companies have been working hard to better hold prices, producing less in order to sell more at full price, accepting less growth for better margins. — Evan Clark, Footwear News, 14 Oct. 2026 Rather than relying on discounts to drive traffic, the company can use product innovation and marketing to give customers a reason to visit at full price. — Alexa Lomonaco, CNBC, 2 Oct. 2026 See All Example Sentences for full price

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“Full price.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/full%20price. Accessed 27 Oct. 2026.

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